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Survey: Scannable ads on the rise in Europe

A new survey from advertising firm CBS Outdoor shows that mobile marketing is gaining in popularity in Europe, with QR codes leading the pack.

Out of 9,000 European consumers surveyed, 40% said that they are aware of QR codes, with 13% having scanned a QR-enabled advertisement at least once. By comparison, only 13% of respondents are aware of augmented reality advertising, and 5% knew of NFC ads. Only 4% and 1.4% reported using the latter two technologies, respectively.

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Survey shows 66% of retailers want mobile POS

A new survey from Motorola Solutions shows there is increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions, such as NFC payments and mobile loyalty programs, as a core strategy for improving customer service.

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Survey: 81% of mobile execs say mass NFC payments still 2-5 years away

Some 81% of mobile industry experts say that NFC payments will not become widespread for at least another two to five years, according to a new survey conducted by Sybase 365 at the 2012 Mobile World Congress.

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Report: Customers, not banks, are best at spotting fraud

Bank customers are responsible for detecting fraud 82% of the time, according to Information Security Media Group’s 2012 Faces of Fraud Survey.

Banks responding to the survey reported that the three leading causes of fraud they experienced were card-not-present – 56% – data breach at a retailer or processor – 53% – and point-of-sales skimming – 47% – all root causes over which the consumer has very little control.

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MasterCard survey shows commuters in favor of contactless payments

survey conducted on behalf of MasterCard Worldwide by Harris Interactive reveals that U.S. transit riders are ready to kick cash to the curb in favor of contactless payments. Commuters also want to consolidate their mass transit tickets into one card that can be use across multiple transit systems.

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Survey shows the challenges of mobile device management

With the influx of mobile device usage proliferating corporate networks and IT departments, Network World and SolarWinds teamed up to survey 400 IT professionals to understand the challenges of mobile device management and how corporations faced them.

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