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Industry veteran Tom Bell's "top 10" campus card predictions for '05

Tuesday, December 28, 2004

A panel of ID industry experts provided predictions for 2005. One of these glimpses into the future will appear here each day during December.

It has been roughly a dozen years since associations serving Higher Ed began discussing the importance, impact and benefits of “Campus One Card” programs. This is not to say that programs did not exist before that time. In fact, colleagues at many campuses such as Duke, Loyola-Baltimore, Florida State, SUNY Geneseo and others spent the decade of the 80’s defining the industry. Vendors have responded with enthusiasm resulting in mergers, purchases, different technologies, new ventures and new ideas.


Over time the industry has matured and now many campuses are purchasing their third generation card system. This is often now referred to as the “Transaction System” because of its impact on so many services. Where we once referred to the campus ID card as the key to those services, we now see many different keys to these services depending on campus technology and focus. The Web is playing an increasingly important role in delivery of these services. Even the reference to the term campus in “Campus One Card” may no longer be appropriate. Services on many campuses now include off-campus use as well as ties to financial institutions.

Given my experience, the following list represents my top 10 predictions for 2005:

  1. Campus safety issues will become increasingly important and the move away from “key” based locks will continue. Campus Transaction System administrators will be called upon to improve security and access control procedures.

  2. As transaction systems become more mission critical, system maintenance and server care will become more of a focus leading to the involvement of more campus IT departments.

  3. Management reports from comprehensive transactions systems will become increasingly important to campus decision makers.

  4. IP native hardware will become the specification “rule” as campuses expand and change their systems.

  5. Integration with existing campus systems will become mandatory for transaction systems. Additionally, system design allowing for adaptability to future systems will be essential.

  6. Taking services to the customer with wireless and e-commerce options will raise the “service bar” and will help to improve revenues as well as student satisfaction.

  7. There will be more focus on vendor provided services, support and the ability to host transaction solutions.

  8. Providing services off-campus will become more common as students push for greater choice.

  9. Security of data and systems will become increasingly important requiring data and transaction encryption that will meet or exceed the most current standards.

  10. The term “Transaction System” will become the descriptive replacement for “Campus One Card” systems.


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Tallahassee-based Florida A&M University and campus card service provider CardSmith have announced plans to upgrade the university’s multi-functional Rattler Card program.

The new Rattler Card will feature Rattler Bucks, a prepaid spending account offering FAMU’s more than 13,000 students cashless access to an expanded range of campus facilities and services including the bookstore, dining venues, mobile payments, campus offices and off-campus merchants.

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U.S. Bank and Oakland Community College, Bloomfield Hills, Mich., have launched a combined campus ID and prepaid MasterCard program for the school’s 78,000 students and 788 staff members.

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Social Security numbers and credit card information of 2,818 users of a University of Maine computer server may have fallen into the hands of hackers, according to university officials.

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Tom Bell offers expertise to campus card directors

Paraphrasing a famous comedian, Tom Bell says that campus card programs ‘get no respect.’ This is despite the fact that if a school’s card program were suddenly to go away, he believes the university would practically shut down.

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Arkansas State University, Jonesboro, has partnered with the Discover Money Network to enable students to open an account with the university’s Student Account Services. It would be separate from their school account and can be used anywhere Discover cards are accepted.

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Identive Group will be showcasing its near field communication solutions for students and campuses during the National Association of Campus Card Users Annual Conference in Seattle, Wash.

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