RegardingID Archive | Walgreen to Track Displays

Thursday, December 8, 2005

“The system, touted by one retail expert as potentially the biggest advance in store promotion in decades, uses RFID to electronically track when, how long and where displays are placed in stores. That allows marketers to track results of promotions by store or demographic cluster. It also lets participating manufacturers time local, regional or national advertising according to when displays are in place and send representatives to stores that haven%u2019t put up displays, said Robert Michelson, CEO of privately held Goliath Solutions, the system%u2019s creator.”

Illinois high school tests program to track bus riders

Stevenson High School, Lincolnshire, Ill., is piloting a program that can track students on school buses. The goal is to increase safety while determining more efficient bus routes. The school rolled out the program in late January that provides each student with a card that the student uses as he enters or exits a school bus.

Honeywell enters the RFID space with new retail solution

Proclaiming its entrance into the RFID space, Honeywell introduced part of a new product portfolio designed to bring efficiency to the retail industry, the Optimus 5900 RFID mobile computer.

Cirque demos NFC-enabled computer track pad

Salt Lake City-based Cirque demonstrated a prototype of its NFC-enabled GlidePoint computer track pad at the Consumer Electronics Show in Las Vegas, according to Engadget.

DAZZLE fashion equips item-level RFID with UPM inlays

International fashion brand DAZZLE has implemented an item-level RFID project in their China retail chain using UPM RFID inlays. The fashion brand collection will carry hang tags equipped with UPM ShortDipole and UPM Belt RFID inlays to improve supply chain and sales channel management.

RFID protects Islam beliefs, maintains food quality

The Authority for Info-communications Technology Industry of Brunei Darussalam (AITI) in collaboration with the Ministry of Religious Affairs (MoRA) announced a pilot project to track ‘halal’ food products through the use of RFID technology, according to The Brunei Times.

Report: 2012, the Tipping Point for RFID technology in the retail market

2012 is predicted to become a “tipping point” for RFID technology in the retail sector, according to a new study from the VICS Item-Level RFID Initiative (VILRI).

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Walgreen to Track Displays