The UK retailer Marks & Spencer has announced the expansion of its item-level RFID tagging trial to additional locations and items. Included in the items will be multiple sized items (that are difficult for stores to keep stocked on the floor) including women’s underwear. Need we be concerned about unintended reading of our undergarments? One writer thinks not, citing “As in current Marks & Spencer trials, items will be tagged with five-inch-long paper labels, a form factor also known as “hang tags.” … failure to remove the 5 inch long paper hang tags from underwear would cause considerable discomfort to the wearer.” ![[end]](/resources/bullet/archive-4.gif)
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The NFC Forum has appointed TÜV SÜD Product Service to provide its Radio Frequency (RF) Analogue Test Tool Validation Service. TÜV SÜD, a global provider of product testing and certification, will validate all RF Analogue test tools used as part of the NFC Forum Certification Program for testing the RF Layer of the communications stack to prove conformance to the NFC Forum specifications. read more »Imec, Holst Centre and their partners have developed an RFID circuit made in low-temperature thin-film technology that enables reader-talks-first communication, enabling item-level tags on the packaging of retail consumer goods. read more »A bus stop billboard on London’s Oxford Street is using face recognition technology to target and only display the ad to women, according to an article from The Independent. read more »Collis announced the release of the all-in-one Collis Brand Test Tool for a complete EMV contact and contactless solution. The Collis Brand Test Tool has been developed for acquirers, retailers and processors that are involved in the development, testing and deployment of card acceptance devices. read more »The Port Authority of Allegheny County has released an update on its intended roll out of a contactless smart card transit system, according to the Pittsburgh Post-Gazette. The project was originally put on hold due to issues with the new fare boxes. read more »If you want to see the NFC pilot project in action at Villanova University, the two partners in the project–Ingersoll Rand and CBORD–have posted a YouTube video giving a brief overview of the test. read more » |
