“In its June issue, Consumer Reports rates laptops and PCs, considers the safety and comfort of bike helmets, and offers the top gas grills for $500 or less. It also provides its readers with a seven-page, in-depth look at RFID tags, which one day will likely be embedded in just about every product the magazine, which has 4 million subscribers, writes about. “The purpose of the report was to explain what the technology is and what kinds of concerns need to be addressed,” mainly that identity thieves could find a means of using RFID technology to aid in the unauthorized collection of personal information, says Andrea Rock, Consumer Reports senior editor and the author of the article.”
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McDonald’s and Barclaycard are gearing up to launch NFC awareness campaigns aimed at spurring the adoption of contactless payment technology, according to MarketingWeek. Barclaycard, which holds the highest share (71%) of the UK contactless market, reports that contactless transactions have doubled in the last year, but are still “nowhere near” where they want to be, according to Tom Gregory, Barclaycard’s head of digital payments. read more »Clarity Services, a provider of thin-file and underbanked consumer data reporting, has called on Experian to provide identity verification and fraud detection services for its subprime market product. read more »The Federal Trade Commission (FTC) has announced that it will hold a workshop on April 26 to examine the use of mobile payments and how this emerging technology impacts consumers. read more »Sprint Nextel has announced that it will make NFC a standard feature on Long Term Evolution (LTE) smart phones, reports Light Reading Mobile. Sprint, a launch partner of Google Wallet, told LR Mobile that they will include NFC chips in all LTE smart phones, excluding free phones and low end models, in order to “aggressively promote contactless technology.” read more »The Auriemma Consulting Group (ACG) has announced the launch of its new Mobile Payments Report, a market research service that examines the mobile phone as a payments device, financial managing tool, marketing channel and as a method of engaging with consumers. read more »Murata and Beta LAYOUT announced a joint venture to launch an RFID starter kit aimed at printed circuit board (PCB) engineers and developers aspiring to incorporate RFID into their electronics design. read more » |
