Intuitive, interactive tools help visitors learn, compare and create systems

Minneapolis, MN–Fargo Electronics, Inc., a global leader in secure technologies for card identity systems, announced the launch of its revamped Web site, www.fargo.com. Eight months in development, the site provides interactive tools to help visitors find the relevant information they need to make sound card system buying decisions.

In addition to a dynamic new look, the site features intuitive navigation, interactive tools and demonstrations that go beyond flat text and images to educate visitors on the options available in creating a secure card issuance system. These tools include:

Security Assessment Tool: Designed to analyze an organization’s card identity program and provide a rate of its risk, this tool recommends steps to take to enhance the security of its cards and card issuance program.

Printer Selector Tool: With four simple questions, the tool evaluates a visitor’s needs, then recommends “best” and “good” printer/encoder options.

Create a System Tool: Select a card printer/encoder, software, visual security options and a materials management system to put together a customized solution.

Comparison Tool: Visitors can view product options in comparison matrices that rank features, industries, security levels and visual security offerings.

Visual Security Demo: This interactive demo features an overview and details on holographic foils, overlaminates and transfer film.

The site is also home to ID Solutions, a monthly newsletter for card program managers which includes Fargo case studies, industry news, trends and tips. Visitors can also subscribe (free) on the site to receive the newsletter via email each month.

“This is all about the visitors’ experience,” said Kathleen Phillips, Fargo’s Vice President of Sales and Marketing. “We conducted extensive research prior to development of the site to discover what visitors want in their Web experience. They want a single source they can trust, with comprehensive but not overwhelming information. And, of course, they want to find it fast. Our usability testing following the development of the site confirmed that visitors like the interactive tools and are finding what they want. On average, they are more engaged in the content and are spending 38% more time on the revamped site.”

The site is currently available in English, but development is underway for additional languages to be added shortly.

About Fargo Founded in 1974, Fargo Electronics is a global leader in the development of secure technologies for identity card issuance systems, including secure card printer/encoders, materials and software. The company has sold more than 120,000 systems in the U.S. and over 80 other countries worldwide. Fargo card issuance systems reduce vulnerabilities and potential for loss of time, money and lives by continually improving the security of identity credentials. Fargo provides physical, information and transaction security for a wide variety of applications and industries, including government, corporate, national IDs, drivers’ licenses, universities, schools and membership.

Fargo is part of HID Global, a leading supplier and manufacturer in the access control industry, serving customers worldwide with proximity and contactless smart card technologies; central station managed access controllers; secure and custom card solutions; photo ID and ID application control software; and electronic cylinders. HID Global is a member of ASSA ABLOY Global Technologies Division. Based in Minneapolis, Minnesota, USA, Fargo markets its products through a global distribution network of professional security integrators.