As a way to gauge the efficency of in-game advertisements, the research firm Bunnyfoot has devised a biometrics solution that monitors retinal movement as well as other physiological characteristics. Games are increasingly using in-game advertisements as a way to offset development costs, and testing the efficacy of those ads is something that ad agencies have been grappling with for some time. Apparently Bunnyfoot has provided a solution. Click here for the full article. ![[end]](/resources/bullet/archive-4.gif)
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Envoy Data Corporation announced a partnership with biometrics developer Zvetco Biometrics that will see Envoy offering Zvetco’s fingerprint scanners to its clients. The biometric readers now carried by Envoy have been designed with both convenience and performance in mind for use in the enterprise, financial, health care, gaming and retail industries. The new partnership means an expanded product list and more options for Envoy’s clients and an expanded customer-base for Zvetco. read more »Technology company Sony has been awarded a patent for a game controller designed for use with their Playstation gaming systems that would be capable of measuring a player’s biometrics including heartbeat, perspiration and muscle movements, according to a Thinq article. read more »The European Association for Biometrics (EAB) is focusing on a goal of driving the research and development of biometrics and building the future of the industry around a concern for end-user privacy protection. read more »Nintendo president Satoru Iwata has revealed that the forthcoming Wii U game controller will feature embedded NFC technology. According to Iwata, the NFC controller will contain the same contactless standards used in FeliCa and Mifare products, enabling it to interact with a variety of different NFC-tagged objects to enrich the gaming experience. read more »Konami Digital Entertainment Co. has chosen VASCO Data Security International’s DIGIPASS technology to increase security for its online gaming and shopping services. Cybercriminals have begun hacking into e-commerce and online gaming platforms to intercept payment transactions or steal gaming credits and goods for resale. read more »Microsoft’s X-Box 360 Kinect, a motion-sensing device for the gaming system that sold million units in its first two months, is being looked at by some as an introduction of biometric technology to gaming, according to a Smart Office article. read more » |
