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Predictions for 2007 and Beyond……

Wednesday, December 13, 2006

Part of the AVISIAN Publishing Expert Panel series to be published throughout December 2006

Tom Bell, Vice President Industry Relations, Blackboard, Inc.

Campuses are changing. There is a great deal of public and legislative attention being paid to issues in Higher Ed. Cost control, spiraling tuition rates, higher levels of parent involvement and the ubiquitous Millennial Student represent change agents to the new college and university. In the true sense of partnership, we must change to meet new campus demands.


Given my experience and recent research, the following list represents my top 10 predictions for 2007:

  1. Tuition-dependent schools will become more service oriented to compete for The Millennial Student.
  2. The Library will become the new Student Union and will serve as the gathering place requiring all types of new ID-related services.
  3. The mobile phone will become a transaction platform for students, beyond communications. Payment, authentication and enhanced, secure messaging will make this ubiquitous device even more indispensable on campus.
  4. Campus card systems will begin to be treated like enterprise-class technology.
  5. Everyone will understand the term “Helicopter Parent.”
  6. Banking via the campus card will see renewed interest, and will see new players enter the industry.
  7. The investment in ERP systems and their need to co-exist with discipline-specific applications (e.g., library, housing, health center) will create an increased need for integration technology.
  8. Campus card systems that don’t deliver services on-campus, off-campus and online will become increasingly irrelevant.
  9. Campuses and campus card systems will “capture” students starting during their high-school career and retain them as alumni. Off-campus and on-campus services and innovative third party partnerships will be critical to this process.
  10. Institutions will increasingly demand technologies that adhere to U.S. and international standards.

Keep an eye on…

The higher education ID technology sector has historically led the U.S. ID technology market in innovation, integration and mass and continues to do so. As the U.S. federal government realizes the impact of FIPS-201 and HSPD-12, colleges and universities will no longer simply offer lessons-learned in identification applications, but will begin to see new products, partnerships and benefits made available as a result of significant efforts and investments in the federal government sector.

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Market research firm Deloitte has released its predictions for the telecoms sector in 2012, which include a few caveats regarding NFC payments.

According to Deloitte, many people are still uncomfortable with the idea of paying with their phones due to concerns over security and the battery draining aspects of NFC – a perception service providers are going to have to overcome before widespread adoption can happen.

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The OneCard from Bowdoin College in Brunswick, Maine, can now be used at three off-campus restaurants with more merchants set to join.

“It’s a project we’ve been working on for some time now and its finally coming to fruition,” said OneCard Coordinator Chris Bird.

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Mobile wallets are coming, and while mobile network operators are expected to provide the majority of NFC-based wallets, their market share will erode between 2012 and 2016 as Google and Apple enter the market, according to the latest predictions from ABI Research.

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By Jeff Staples, vice president of market development strategy, Blackboard Transact

Contactless technology is rapidly growing in adoption for all types of payment and ticketing systems. According to Eurosmart, 630 million secure contactless cards were shipped in 2008 alone and we have seen the number of trials for near field communication (NFC) products grown exponentially since the late 2000s.

read more »

By Sarah Ledwith, Marketing Manager, Colleges & Universities, The CBORD Group Inc.

2012 will be a year for re-examining our definition of a card office. As credentials expand from cards to phones, increased adoption of mobile features and near field communications will change the way we think of credential management on college campuses and beyond.

read more »

A new report released by CAP Strategic Research gives insight into the airport of the future–and predicts that air travel may become less of a chore and more fun by 2025.

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