RegardingID Archive | RFID May Enable Personalized Billboard Advertising

Friday, January 12, 2007

Mini Cooper drivers may be invited to sign up for an interactive billboard promotion called Motorby, where RFID equipped keyfobs will change the message as these drivers approach the billboard, reports WebProNews.

The idea isn’t a surprising one, considering the trend of personalization that began with personal computers, and has continued through mobile technology (PDAs, cell phones, etc.).

Here’s how it would work:

First, the Mini Cooper owner gives a little bit of personal information about himself/herself, which is entered into a master database.

Then, the RFID goes into a keyfob, and the keyfob goes to the owner. The next time the owner drives the Mini past one of the electronic billboards in Chicago, New York, Miami, or San Francisco, and the message on the RFID chip appears on the screen. The billboards are placed over highways to pick up the RFID signal.

SML launches 'ViziT' solutions for apparel, partners with TAGSYS and Nedap Retail

SML Group Ltd announced the launch of its new “ViziT” RFID item visibility solutions for the retail apparel and item tracking applications.

The ViziT solutions include a range of RFID/EAS enabled paper and woven labels, as well as tickets and sticker that can be attached to garments and stacked items. Using the SML ViziT IT cloud based data management software also provides for semi automated inventory control, as well as improved loss prevention by triggering alarms and item identification at the store exit.

Honeywell enters the RFID space with new retail solution

Proclaiming its entrance into the RFID space, Honeywell introduced part of a new product portfolio designed to bring efficiency to the retail industry, the Optimus 5900 RFID mobile computer.

NFC payments coming to Singapore mid-2012

The Infocomm Development Authority of Singapore (IDA) has appointed a consortium to develop and deploy an interoperable NFC infrastructure and mobile payments system throughout Singapore.

NagraID presents new display cards at ShowStoppers@CES

NagraID demonstrated its latest line of display cards at this year’s ShowStoppers@CES exhibition at the Wynn Las Vegas hotel.

These display cards enable cardholders to use one device for payment, physical access, online account security and transactions for card not present environments. The credit card-sized display cards contain an integrated LCD for displaying single-use passwords, personalized messages and other critical information.

Echoworx opens up access to cloud-based encryption

Atlanta-based Echoworx, a credential management and managed encryption service provider, has opened up its Security Cloud to the industry at large, including MDMs, MEAPs, cloud services and other organization. By plugging into the cloud, they can enable PKI integration across multiple platforms and devices.

Report: 2012, the Tipping Point for RFID technology in the retail market

2012 is predicted to become a “tipping point” for RFID technology in the retail sector, according to a new study from the VICS Item-Level RFID Initiative (VILRI).

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RFID May Enable Personalized Billboard Advertising