RegardingID Archive | RFID May Enable Personalized Billboard Advertising

Friday, January 12, 2007

Mini Cooper drivers may be invited to sign up for an interactive billboard promotion called Motorby, where RFID equipped keyfobs will change the message as these drivers approach the billboard, reports WebProNews.

The idea isn’t a surprising one, considering the trend of personalization that began with personal computers, and has continued through mobile technology (PDAs, cell phones, etc.).

Here’s how it would work:

First, the Mini Cooper owner gives a little bit of personal information about himself/herself, which is entered into a master database.

Then, the RFID goes into a keyfob, and the keyfob goes to the owner. The next time the owner drives the Mini past one of the electronic billboards in Chicago, New York, Miami, or San Francisco, and the message on the RFID chip appears on the screen. The billboards are placed over highways to pick up the RFID signal.

GET Group debuts CP500 card printer for secure ID solutions

Global Enterprise Technologies Corp. (GET Group) introduced its CP500 identification card printer with 600dpi pigment ink card printing designed for secure identification applications.

The CP500 delivers high-resolution, personalized ID and access control solutions at high-volume, producing secure contactless, contact or magnetic stripe identification cards. Its retransfer print process also enables edge-to-edge printing and the use of programmed primers over specific areas to enable chip technology and encoded data anywhere on the card without requiring cut-outs to lamination.

Survey shows 66% of retailers want mobile POS

A new survey from Motorola Solutions shows there is increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions, such as NFC payments and mobile loyalty programs, as a core strategy for improving customer service.

RFID expected to reach $70 billion over the next five years

A new study reveals the market for RFID transponders, readers, software and services will generate more than $70.5 billion from 2012 to the end of 2017.

Survey: Scannable ads on the rise in Europe

A new survey from advertising firm CBS Outdoor shows that mobile marketing is gaining in popularity in Europe, with QR codes leading the pack.

Out of 9,000 European consumers surveyed, 40% said that they are aware of QR codes, with 13% having scanned a QR-enabled advertisement at least once. By comparison, only 13% of respondents are aware of augmented reality advertising, and 5% knew of NFC ads. Only 4% and 1.4% reported using the latter two technologies, respectively.

American Express rolls out prepaid cards at Barnes and Noble college bookstores

American Express has launched its Campus Edition prepaid card, a reloadable card available at more than 500 Barnes & Noble college bookstores across the United States. The card will provide college students with a spending and budgeting tool that can be used wherever American Express Cards are accepted.

Billboard using face recognition to target women only

A bus stop billboard on London’s Oxford Street is using face recognition technology to target and only display the ad to women, according to an article from The Independent.

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RFID May Enable Personalized Billboard Advertising