Identity, Security, Payments, Biometrics, Smart Cards and Authentication News

Labelexpo Europe 2007

Wednesday, September 26, 2007

Dates: September 26 - 29, 2007
Venue: Brussels Exhibition Centre
Location: Brussels, Belgium
URL: www.labelexpo-europe.com/
Contact: Labelexpo Europe 2007 Contacts, Contact Page

Description: Labelexpo Europe is the world’s largest event for the label, product decoration, web printing and converting industry and will take place 26-29 September at Brussels Expo.

Facts from the 2005 event:

• Number of visitors: 23,126
• Number of exhibitors: 438
• Number of countries represented: 110
• Estimated value of label printing machines sold: €350 million

A new survey from advertising firm CBS Outdoor shows that mobile marketing is gaining in popularity in Europe, with QR codes leading the pack.

Out of 9,000 European consumers surveyed, 40% said that they are aware of QR codes, with 13% having scanned a QR-enabled advertisement at least once. By comparison, only 13% of respondents are aware of augmented reality advertising, and 5% knew of NFC ads. Only 4% and 1.4% reported using the latter two technologies, respectively.

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Visa Europe has confirmed that its new digital wallet service, V.me, will launch to an initial group of consumers in the UK, Spain and France in fall 2012.

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Nokia has announced that an NFC version of its new Lumia 610 smart phone will soon be available in Europe through mobile operator Orange.

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British retailer WHSmith announced that it will be introducing contactless payments across 46 of its UK stores by Spring 2012, according to Retail Gazette.

In partnership with Visa Europe and Streamline, initial contactless payments will be deployed at WHSmith stores located at major travel hubs: the Heathrow, Gatwick and Stansted airport stores in London and shops at Main Line railway stations across the UK.

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The German Banking Industry Committee has partnered with Infineon Technologies to launch one of Europe’s biggest contactless payment trials in the metropolitan area of Hanover, Braunschweig and Wolfsburg.

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Visa Europe is anticipating a big year for contactless and NFC payments, with issuance projected to leap from 30 million in 2011 to 50 million in 2012.

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