Lack of consumer awareness regarding contactless transaction technology ranks as a leading concern among retailers and may ultimately impede development of contactless payments based on mobile phones, research released this week indicates. A major problem cited was that most merchants that have adopted contactless programs don’t promote the programs to their customers. The research was conducted by Aberdeen Group, and concluded that retailers, not banks and card networks, must shoulder more or the marketing and information burden. Merchants point to near-field communication (NFC) as the next step in their contactless strategies. But that leads to one more problem, nearly one-third of the surveyed merchants that had done the most effective work with contactless are still not aware of NFC. ![[end]](/resources/bullet/archive-4.gif)
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Asda Stores Ltd., a British supermarket chain, is planning to trial contactless payment technology in 25 of its stores, according to Computerworld UK. The contactless systems will be supplied by both Visa and payment value chain Streamline. Customers will be to simply tap the reader with their contactless-enabled card to pay for goods up to £15, rising to £20 June 1, potentially reducing queue times. read more »Samsung and Visa are providing their sponsored athletes and trialists at the London 2012 Olympic Games with special edition Samsung Galaxy S III handsets equipped with Visa’s payWave NFC payments application. read more »The Co-operative Food has started trialing contactless payments in its small shops and convenience stores in an effort to generate a better means for customers to pay for goods, according to Retail Week. read more »A new survey from Motorola Solutions shows there is increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions, such as NFC payments and mobile loyalty programs, as a core strategy for improving customer service. read more »There have been a lot of questions circulating around regarding the recent news of Barclays contactless cards and how customers could have their data potentially stolen without even knowing it, according to SC Magazine UK. read more »2012 is meant to be “the year of the contactless payment,” however a number of industry analysts believe that the technology is failing and, in turn, costing the consumer money, according to This is Money. read more » |
