Lack of consumer awareness regarding contactless transaction technology ranks as a leading concern among retailers and may ultimately impede development of contactless payments based on mobile phones, research released this week indicates. A major problem cited was that most merchants that have adopted contactless programs don’t promote the programs to their customers. The research was conducted by Aberdeen Group, and concluded that retailers, not banks and card networks, must shoulder more or the marketing and information burden. Merchants point to near-field communication (NFC) as the next step in their contactless strategies. But that leads to one more problem, nearly one-third of the surveyed merchants that had done the most effective work with contactless are still not aware of NFC. ![[end]](/resources/bullet/archive-4.gif)
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Superdrug, one of Britain’s largest beauty and health retailers, has introduced contactless payment for its in-store customers, according to Retail Gazette. Created by Streamline and Visa Europe, the contactless system will enable customers to make payments of up to £15 (approx. USD $23) by simply waving their contactless bank card at the more than 50 participating Superdrug stores in London and Liverpool. read more »Banks and retailers must do more to increase consumer awareness and usage of contactless card technology, which remains incredibly low among the British populace, according to the latest research from YouGov’s Mobile Wallet study. read more »2012 is predicted to become a “tipping point” for RFID technology in the retail sector, according to a new study from the VICS Item-Level RFID Initiative (VILRI). read more »PayPal has announced that it will launch its first-ever pilot of NFC retail payments in Sweden for the holidays, according to Mobile Payments Today. The company has partnered with Swedish mobile banking and payments provider Accumulate to deliver PayPal Instore, a new mobile payments app for Apple and Android smart phones. read more »Authentication and access provider DigitalPersona released the results of a survey that found more than half of retailers rely on passwords for point-of-sale system login in, even though they also have great concerns over passwords being shared and misused. read more »In Europe, the Association for Retail Technology Standards (ARTS) and EPASOrg has developed a new global standard to help accommodate changes in new payment technologies, according to SupermarketNews.com read more » |
