Identity, Security, Payments, Biometrics, Smart Cards and Authentication News

New social networking site uses facial recognition technology

Tuesday, November 13, 2007

Raxxle.com, a beta test social networking site, will be using facial recognition technology. Powered by RaxxleMatch Technology™, it uses proprietary facial- recognition software to quickly and accurately perform complex analyses of facial characteristics. Users can then find their “twin” among other users or find their “Celebrity Raxxle” matches.


New Social Networking Community Using Patented Facial Recognition Technology

Commack, NY — Raxxle.com announced that it is releasing its new social networking community for beta testing. Powered by patented RaxxleMatch Technology™, the site goes beyond traditional sites by adding the ability to find a member’s “twin” among other users of the community. RaxxleMatch technology uses proprietary facial- recognition software to quickly and accurately perform complex analyses of facial characteristics. Raxxle.com will also help members find their “Celebrity Raxxle” matches from a database of Hollywood stars, sports legends, historical figures and more.

“Raxxle.com is filled with some never before seen features designed to take the phenomenon of social networking to new heights,” said it’s Founder and CEO, Mr. James Cotgreave. “We’re excited to open the site for beta testing, and preliminary feedback has been tremendously well received by testers.”

Raxxle.com takes all the features users expect from a social network and makes them better. From personalized profiles and custom Flash-driven applications to a number of exciting features for mobile devices, Raxxle.com makes it easy for anyone to make it their own. For advertisers, Raxxle.com is distinguished from other social networking sites through real-time, personalized ad generation using patent-pending Raxxle Ad Developer Interface™. Advertising options include featured events, groups and celebrity listings; customizable promotional skins on member pages; dynamic Macromedia® Flash® plug-in applications; and e-mail sponsorships. Additionally, members can be targeted by age, location, gender, and/or hobby.

http://www.Raxxle.com [end] 

The International Biometric and Identification Association released a paper that proposes best practices for use of facial recognition in consumer applications.

While the new consumer and commercial applications of face detection and face recognition technologies – such as social media and digital signage – can be positive and beneficial to consumers, they must be deployed with utmost sensitivity to the privacy of the consumer and general public, according to IBIA and Joseph Atick. Atick is one of the original inventors of face recognition technology and is vice chairman at the IBIA.

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Viv.ie, a start-up located in Ireland working on face recognition technology, announced it is finishing a new type of facial recognition technology that does away with a number of the security pitfalls current facial recognition technology is commonly guilty of, according to a Sydney Morning Herald article.

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Federal Trade Commission staff is seeking public comments on the issues raised at a FTC workshop exploring facial recognition technology and the privacy and security implications raised by its increasing use.

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Neurotechnology announced that it has developed three versions of embedded solutions for Android-powered devices such as smart phones and tablets.

Specifically, Neurotechnology has ported its VeriFinger Embedded software development kit (SDK), which authenticates user identities via fingerprints, VeriLook Embedded SDK, which authenticates user identities via facial recognition, and MegaMatcher Embedded SDK, which authenticates user identities via both fingerprints and facial recognition. A version that utilizes iris recognition also is in the works.

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A new Morpho company under the Safran group has been launched called MorphoTrust USA.

The new company, which was formed after the acquisition of three divisions and the headquarters of former biometrics developer L-1 Identity Solutions, will serve as an identity solutions provider dedicated to the U.S. market only.

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Can facial recognition software give away more details about you, like your Social Security number? Researchers at Carnegie Mellon think it can, reports PC Magazine.

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