Identity, Security, Payments, Biometrics, Smart Cards and Authentication News

More advertisements with better, more personalized messages

Wednesday, December 5, 2007

If you think billboards are everywhere, cluttering up the beautiful landscape, and you feel overwhelmed by the thousands of advertisements trying to capture your attention each day, we have some bad news. NFC, that’s right, is considered one of the driving reasons that consumers will become showered with more advertisements from companies, according to Advertising Age. Ad Age expects more mobile advertisements because:

  1. the cellphone will become even more personal.
  2. the cellphone will become a remote Ccntrol for reality.

NFC, once commercially available truly opens up the doors for marketers to take a static message and make it interactive. Just one of the benefits, or maybe a drawback, of NFC. [end] 

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