Identity, Security, Payments, Biometrics, Smart Cards and Authentication News

More advertisements with better, more personalized messages

Wednesday, December 5, 2007

If you think billboards are everywhere, cluttering up the beautiful landscape, and you feel overwhelmed by the thousands of advertisements trying to capture your attention each day, we have some bad news. NFC, that’s right, is considered one of the driving reasons that consumers will become showered with more advertisements from companies, according to Advertising Age. Ad Age expects more mobile advertisements because:

  1. the cellphone will become even more personal.
  2. the cellphone will become a remote Ccntrol for reality.

NFC, once commercially available truly opens up the doors for marketers to take a static message and make it interactive. Just one of the benefits, or maybe a drawback, of NFC. [end] 

A new survey from advertising firm CBS Outdoor shows that mobile marketing is gaining in popularity in Europe, with QR codes leading the pack.

Out of 9,000 European consumers surveyed, 40% said that they are aware of QR codes, with 13% having scanned a QR-enabled advertisement at least once. By comparison, only 13% of respondents are aware of augmented reality advertising, and 5% knew of NFC ads. Only 4% and 1.4% reported using the latter two technologies, respectively.

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More than a million users have chosen the latest release of Blackboard Connect 5 for their mass notification service needs.

According to Blackboard, after just 90 days in the marketplace the service now serves clients in the U.S., Canada and the United Kingdom. More than 200 school districts, higher education institutions and local governments have signed on.

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American Express has launched its Campus Edition prepaid card, a reloadable card available at more than 500 Barnes & Noble college bookstores across the United States. The card will provide college students with a spending and budgeting tool that can be used wherever American Express Cards are accepted.

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MasterCard has certified a slew of NFC-enabled smart phones for use with MasterCard PayPass contactless payment technology.

Newly certified devices include: BlackBerry Bold 9790, BlackBerry Curve 9380, HTC One X, Intel Smartphone Reference Device, LG Viper 4G LTE, LG Optimus Elite, Nokia 603, Nokia Lumia 610 NFC, Samsung Wave Y, Samsung Galaxy mini 2, Samsung Galaxy S Advance, Samsung Galaxy Nexus (GT-i9250), Sony Xperia S, Sony Xperia P and Sony Xperia sola.

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NagraID demonstrated its latest line of display cards at this year’s ShowStoppers@CES exhibition at the Wynn Las Vegas hotel.

These display cards enable cardholders to use one device for payment, physical access, online account security and transactions for card not present environments. The credit card-sized display cards contain an integrated LCD for displaying single-use passwords, personalized messages and other critical information.

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Astral Out-of-Home, a division of Canadian media company Astral Media, has announced the addition of NFC technology in its street advertisements throughout Toronto and Montréal.

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