Identity, Security, Payments, Biometrics, Smart Cards and Authentication News

At Chicago Auto Show, Ford Shows Off RFID

Friday, February 8, 2008

Ford Motor Co., which recently announced it is teaming up with ThingMagic and DeWalt to boost pickup rucks and vans with RFID, reportedly showed off its tech sensibility at the 2008 Chicago Auto Show.

Bill Frykman, product and business development manager at Ford, explains the decision to Computerworld.

“We talked to contractors and skilled tradespeople, who told us how often they get to a job site and realize they don’t have the tool they need for the job, or they leave the site and don’t have the tool with them,” “It’s about making sure you have the right tool at the right time.” [end] 

Related Articles
Survey: Scannable ads on the rise in Europe

A new survey from advertising firm CBS Outdoor shows that mobile marketing is gaining in popularity in Europe, with QR codes leading the pack.

Out of 9,000 European consumers surveyed, 40% said that they are aware of QR codes, with 13% having scanned a QR-enabled advertisement at least once. By comparison, only 13% of respondents are aware of augmented reality advertising, and 5% knew of NFC ads. Only 4% and 1.4% reported using the latter two technologies, respectively.

read more »
Survey shows 66% of retailers want mobile POS

A new survey from Motorola Solutions shows there is increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions, such as NFC payments and mobile loyalty programs, as a core strategy for improving customer service.

read more »
ANDY Awards offers guests social media experience with RFID technology

The ADEVERTISING Club of New York’s 48th Annual ANDY Awards has selected dwinQ to provide a live social media experience for guests using RFID technology and the patented dwinQ platform.

read more »
OTA brings NFC Bootcamp to Chicago

OTA Training has announced that it is bringing its “NFC Bootcamp” educational series to Chicago in November after a successful debut in New York.

According to OTA, NFC Bootcamp shows companies how they can leverage NFC technology in their advertising and marketing campaigns to engage their customers in new and exciting ways. Thanks to the success of the New York event, OTA has been asked to do another in Chicago, according to the company.

read more »
OTA brings NFC Bootcamp to London

OTA Training announced that it will hold its first international NFC Bootcamp event at the Screenmedia expo on May 16 and 17 in London.

Presented in partnership with Merchant 360, NFC Bootcamp is a globally standardized NFC educational series that shows business leaders how they can leverage NFC technology to drive brand awareness and increase revenue.

read more »
Nintendo shows off NFC with Rayman trailer

Nintendo has released a new trailer for Rayman showing how NFC will be used to enhance gameplay on the upcoming Wii U game system.

read more »

Copyright © 2012, AVISIAN, Inc. All rights reserved.