Identity, Security, Payments, Biometrics, Smart Cards and Authentication News

Report: NFC increasing interest in mobile coupons and ticketing

Wednesday, April 23, 2008

UK-based Juniper Research released a study that predicts retailers will have issued almost 3 billion mobile coupons to customers by 2011. The study also predicts that mobile ticketing will become more popular over the next few years, with 2.6 billion tickets worth $87 billion, delivered by 2011.

The study attributed the increased interest in mobile coupons and ticketing to new NFC technologies. The technology is cheaper for vendors than using paper tickets, and mobile coupons are showing a higher conversion rate and added security.

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The Smart Card Alliance Transportation Council has published a white paper examining how the transit industry can best make use of NFC technology.

“One of the major challenges facing transit agencies today is how to capitalize on the ever-growing popularity of mobile phones with a solid mobile strategy,” said Transportation Council Chairman Craig Roberts. “This white paper builds on the knowledge base developed in earlier white papers to foster a greater understanding of NFC technology, explain its role in the transit industry, and shed light on key issues facing the transit industry in developing a mobile strategy.”

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MTN Irancell, one of Iran’s mobile operators, has teamed up with Etick Pars Intelligent Technologies and Bank Pasargad to develop a mobile wallet solution for the Iranian Market.

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MarketResearch.com has released a new report predicting that approximately 46% of all mobile phones will be NFC-enabled by 2016 – up from just 5% in 2011.

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Global Industry Analysts Inc. released a report forecasting the outlook on the global smart card market to reach 10.9 billion units by 2015.

GIA credits the growth driven largely by major initiatives in the financial, government and security sectors, with the telecom sector at the way ahead of the pack as the largest end-user. Increasing usage of contactless technology, newer applications and mandatory EMV migration across countries are also major drivers boosting the global market for smart cards.

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Sequent Software, a California-based provider of mobile NFC software, announced the launch of Core Card Services (CCS), a solution designed to enable any mobile app to seamlessly integrate NFC payments, ticketing, coupons, ID badge access and more.

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MarketsandMarkets has published a new report predicting that the NFC market will reach over $10 billion by 2016 at a compound annual growth rate (CAGR) of 38% from 2011 to 2016.

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