VeriFone Holdings Inc. has announced a new market initiative in its European, Middle East and African operations. The company will reorganize its management team and sales and marketing efforts into two market-focused teams, one focused on continental Europe and the other focused on Northern Europe, the Middle East and Africa.
One team will be headed by a longtime VeriFone executive, the other by a newcomer to the organization. Nigel Bidmead, part of VeriFone’s management team since it split from Hewlett-Packard, will be managing director for Northern Europe, the Middle East and Africa. Yolanda Rousselet will be responsible for VeriFone activities in continental Europe, including Russia. Rousselet is the former head of international sales for Sagem Monetel, now a subsidiary of Ingenico. Rousselet also has held several management positions with subsidiaries of Ingenico.
According to VeriFone CEO Douglas G. Bergeron, the company hopes to double its sales in the growing European, Middle East and African markets over the next few years. The new territorial teams are the first step toward that goal. ![[end]](/resources/bullet/archive-4.gif)
