Google has updated its free online digital photo organization tool, called Picasa Web Albums, to include facial recognition technology, according to a Social Tech article. The purpose of the tool’s new capability, called name tags, is to enable a user to tag faces in photos with names.
After a photo has been tagged the facial recognition software will search through other photos for faces it recognizes as the same or similar enough to the original tagged face so that photos may be searched by a persons name.
The name tags technology was acquired by Google in 2006 when they bought face recognition technology developer Neven Vision specifically for the software. Picasa itself was also an acquisition when Google bought Idealab in 2004.
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