RegardingID Archive | Barclaycard highlights convenience message

Tuesday, October 21, 2008

Barclaycard’s new ad strategy will headline convenience, replacing its existing campaign in which celebrities used the card to evade sticky situations.

The ads, which will also be shown in movie theaters, feature an office worker taking off his clothes and getting into a water slide, which he rides on his commute home. During his journey, the commuter uses a contactless Barclaycard to tap his way through subway system gates and buy groceries.

McDonald’s and Barclaycard are gearing up to launch NFC awareness campaigns aimed at spurring the adoption of contactless payment technology, according to MarketingWeek.

Barclaycard, which holds the highest share (71%) of the UK contactless market, reports that contactless transactions have doubled in the last year, but are still “nowhere near” where they want to be, according to Tom Gregory, Barclaycard’s head of digital payments.

London's O2 Arena rolls out contactless payments

The O2 Arena in London has teamed up with Barclaycard and Visa Europe to introduce contactless technology in more than 250 card payment terminals across the venue.

London carolers receive conactless donations

Barclays and Barclaycard have teamed up with the London Community Gospel Choir to put a new spin on charitable donations this holiday season, reports Shiny Shiny.

Barclaycard joins NFC Forum

The NFC Forum, a non-profit industry association dedicated to advancing NFC technology, has announced that credit card provider Barclaycard has become a sponsor member.

As a sponsor, Barclaycard will hold a seat on the NFC Forum Board of Directors, the organization’s governing body. According to the NFC Forum, sponsor membership is the highest level of involvement in the organization.

Barclaycard launches UK's first corporate contactless card

Barclaycard Global Commercial Payments has announced the launch of the UK’s first contactless corporate payment card.

All new cardholders can make purchases of £15 or under by simply holding the card over a reader. Aside from greater convenience for customers, the cards enable businesses to track all small transactions that until now were typically made with cash.

Nokia's 'Hello' translates convos via NFC

Nokia has revealed a new application for smart phones that translates what you say into another language and transmits the message to another user via NFC.

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Barclaycard highlights convenience message