RegardingID Archive | Barclaycard highlights convenience message

Tuesday, October 21, 2008

Barclaycard’s new ad strategy will headline convenience, replacing its existing campaign in which celebrities used the card to evade sticky situations.

The ads, which will also be shown in movie theaters, feature an office worker taking off his clothes and getting into a water slide, which he rides on his commute home. During his journey, the commuter uses a contactless Barclaycard to tap his way through subway system gates and buy groceries.

Barclaycard launched a new stick-on credit card application that will enable millions of its Visa cardholders to make wave-and-pay purchases using their mobile phone.

A third of the size of a normal card, Barclaycard PayTag can be stuck to the back of any mobile phone. Once attached, it can be used to make payments of £15 and under, rising to £20 in June, by simply being held over a contactless payment terminal.

Isis adds American Express cards to mobile wallet

American Express has announced that it is adding its Consumer, Open Small Business and Serve cards to the Isis Mobile Wallet platform.

American Express now joins Chase, Capitol One and BarclayCard in enabling its card holders to make NFC payments and collect rewards using an Isis-enabled mobile phone.

No more carrying cash around at Wireless Festival

Barclays Bank PLC announced that the Barclaycard Wireless Festival 2012 is to be fully contactless enabled, giving attendees the ability to enjoy the experience without having to carry cash.

Barclaycard becomes official payment partner for UK arena

The NEC Group has inked a five-year partnership deal with payment provider Barclaycard, according to Birmingham Post.

The partnership will see Barclaycard become the official payment partner of the NEC’s online ticketing operation, The Ticket Factory, and bring payment acceptance using contactless technology to the National Indoor Arena (NIA) in the center of Birmingham, UK.

Barclaycard launches UK's first corporate contactless card

Barclaycard Global Commercial Payments has announced the launch of the UK’s first contactless corporate payment card.

All new cardholders can make purchases of £15 or under by simply holding the card over a reader. Aside from greater convenience for customers, the cards enable businesses to track all small transactions that until now were typically made with cash.

Capital One, Chase, Barclaycard team with Isis

Isis announced that Chase, Capital One and Barclaycard have entered into agreements with Isis enabling their credit, debit and prepaid cards to be placed into the Isis Mobile Wallet.

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Barclaycard highlights convenience message