“Mike has a proven track record as a global sales leader, and a wealth of experience in growing revenue profitably, by aligning semiconductor technologies, application insights, to the distinct business requirements of customers,” said Frans van Houten, president and CEO, NXP Semiconductors. “This announcement is a further demonstration of our customer-centric approach to all operations, and we are delighted Mike’s appointment provides additional expertise in leading our worldwide customer teams to become best-in-class.”

Noonen was senior vice president of Worldwide Sales at National Semiconductor, which he joined in 2001 to run the Wired Communications, PC and Networking, and Interface Groups. He brings over 20 years’ experience in semiconductor sales, marketing and business development from tenures at organizations including NCR Microelectronics and Cisco Systems. He will be part of NXP’s executive management team, and will be based in San Jose, Calif.